How Did 19 Y.O. High School Dropout Become Microsoft Mixer Co-Founder?

a year ago

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Is it possible to be an up-and-coming tech mogul and a high-school dropout? Absolutely! Matt Salsamendi managed to reconcile these two seemingly contradictory things in his success story. If the name doesn’t ring a bell, then here’s what you need to know about Matt:

  • In 2016, a startup called Beam was purchased by Microsoft. Beam began as a "Minecraft" server hosting service and grew to become a competition to Amazon’s Twitch.
  • Matt Salsamendi dropped out of school to become Beam co-founder. At the time of acquisition, he had just reached the age of 18.  
  • In 2017, Beam underwent the Microsoft-initiated rebranding turning into Mixer. Salsamendi believes Mixer is capable of coexisting with Twitch, as it is now well-positioned in the streaming market.
  • In comparison to Twitch, Mixer has a bunch of advantages and is more community-focused which sets it apart.

Mixer vs. Twitch: What’s the Difference?

Twitch is a sensational platform that has managed to become a self-sufficient media juggernaut. It started as a game-streaming service, that gradually started drawing spectacular monthly viewership of over 900,000 people. This is even larger than the numbers drawn by MSNBC, CNN, Fox News, and ESPN.   

Microsoft’s Mixer integrated with Windows 10 and the Xbox One games console might be less popular. The platform has become one of the major priorities for Microsoft. All because the hours of video game viewing are gradually eclipsing the playing hours. Mixer has managed to win over a share of Twitch's audience. Still, it's building up a dedicated fan base. The two advantages offered by Mixer are less streaming delay compared and a more tight knit community of players.

Matt Salsamendi sold his startup Beam to Microsoft in August 2016, soon after it became a winner of the best-of-show award at TechCrunch Disrupt. Salsamendi who was an 18-year-old high school dropout at the time shared his success with co-founder James Boehm, 20. After being rebranded into Mixer in 2017, the platform continued developing unique features that competitive platforms lack.

One of Mixer’s features is HypeZone that automatically tunes you into a "Fortnite: Battle Royale" or "PlayerUnknown's Battlegrounds" match that's within minutes of ending. The moment a victory is won, HypeZone switches the channel to another match. Matt Salsamendi, who’s a genuine fan of HypeZone, has dubbed it "speed-dating for streamers." According to its co-founder, Mixer is set to answer the following question: "What would it look like to build a streaming platform where every user had a voice?"

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